The Reason World's Premium Beer to Invest in China

With a population of more than 1.32 billion, China has the largest market and has the potential for substantial future growth in terms of beer consumption. Average beer consumption per capita reached 31.4 liters in 2008 and is estimated to be 33.4 liters in 2011. While the trends and perceptions of drinking has changed in recent years in China, it has increased the proportion of people in China who prefer beer than other alcoholic beverages. This growth was also driven by several factors such as: increasing the level of income, the amount of beer advertising from manufacturers large enough, the existence of a preferential shift towards beer consumers, and fierce competition in maintaining or reducing the sale price. This is what makes many global manufacturers to invest in China's premium beer.